The journey from the brief to the solution, the process, is the most interesting part- and shows interest/ understanding.
Humans not users. Human centred design places importance on understanding that you are designing for people, and to understand the people you’re designing for; to see things from their perspective.
In this seminar we took a look at Don Norman’s work- in particular the ‘Norman Door’. Ever since watching the video, I have been noticing poor design on doors everywhere I go. There are so many push doors with handles that tell our brains we need to pull- resulting in awkwardness. This example has really shown me the importance of functionality in design- its not all about making things look good, making things easily usable and considering human psychology is equally, if not more, important.
Human-centered design is a design philosophy. It means starting with a good understanding of people and the needs that the design is intended to meet. -Don Norman
is all about knowing your audience, identifying problems and solving them. Discoverability is important- this is essentially feedback, what we see and what this tells us. Touchpoints are also important- this is every point at which a consumer comes into contact with a product/ company.
When designing anything, whether it be a website, app or poster, it is essential that
Visual
Verbal
Cognitive
Motor
Auditory
Physical
disabilities must be considered throughout the entirety of the design process. This is to ensure that a product is accessible to everyone.
User Interface design anticipates what a user has to do, and ensure those elements are easy to understand and use. A design system is made up of components- building blocks that make up a larger system.
Users spend most of their time on other sites, and they prefer your site to work the same way as all the other sites they already know. - Jakob’s Law