This book utilises Gesalt’s law of continuity with the way its chapter page numbers are laid out. It guides the viewers eye down the line and creates a more visually engaging contents page.

In the supermarket I found these two examples of Gesalt’s law of closure. These two examples are very clever and elevate the branding of the products in my opinion. The dark horse example is more prominent, but still very minimalistic and sleek while encapsulating the whole brand identity. The Toblerone example is more subtle but just as brilliant.

Gesalt’s law of proximity is used in this book to distinguish between the body text and a quote from another text. The quote is separate in distance from the rest of the text so our brains immediately recognise that it is different from the body text.