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In this lecture we looked at type again, exploring the idea of letterforms as shapes made up of a series of anatomical parts.
I learned that when creating a logo, we must give the name uniqueness by altering specific parts of the anatomy. This will make the logo differ from other wordmarks on the market that use the same, or a similar, typeface.
“Modifying a typeface, or having one designed from scratch, can also allow you to have a very distinct wordmark that stands out from the crowd.” – Ian Paget
I researched and learned about the many intricacies within the anatomy of type. There are so many different elements that go into constructing a letterform, and by learning these, I will improve as a designer because I will understand what I am working with.
In this task we were given six words to transform into unique wordmarks. This helped me to think of creative ways I could visually represent the words meaning, and how I could apply this to my own bank brand name. I think these wordmarks are effective as they are simple but playful. My favourite one to create was ‘click’ as I thought turning the open counter on the K into a cursor would be successful.
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