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The more clearly you define the terms and parameters of your relationship with a client in a written contract up front, the less likely you will end up fighting over each party’s obligations down the line. - A Project Guide to UX Design, Russ Unger & Carolyn Chandler
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A tender / project proposal is a legal document which is drafted up before any freelance work takes place. The tender clearly lays out what a designer intends to do, and what the designer needs from the client in order to get this done within the timeline. The tender helps protect designers as well as the companies which they are freelancing for. This is because it includes the project overview, project approach, scope of work, pricing and payment schedule (as well as much more). This ensures both parties are clear in what is expected of them before any work starts. This prevents any miscommunication down the line, and ensures the designer will be paid fairly for their work, and that the client will receive what they pay for.
The job in question is the design of a digital experience / touchpoints and a brand to represent the Titanic Quarter.
There are no specific touchpoints requested, so these will be up to you to determine what will be necessary based on the area. There will be similar areas of Belfast, including the Cathedral Quarter and the Linen Quarter, for example. Consider history and heritage, businesses, tourism, culture and community when determining appropriate features and priorities
On the Titanic Quarter website, the area is described as one of Europe’s largest urban waterfront regeneration projects. The Titanic Quarter is comprised of office spaces, residential buildings, retail outlets and tourism opportunities. Not to mention the historical richness which the areas name beckons from. This ties into the industrial sector of the Titanic Quarter, with it being home to the iconic Samson & Goliath Cranes, located in the Harland & Wolf shipyard.
Compared to the Linen Quarter in Belfast, the Titanic Quarter has a more professional online presence and brand identity. Whilst the Linen quarter focuses on fun, leisure and commercialism (to attract visitors), the Titanic Quarter seems more focused on selling themselves to businesses and investors.
Linen quarters identity seems more vibrant and colourful, whilst Titanic’s is more sleek and minimal. There is a sense of prestige and pride present in the identity of the Titanic Culture, with its links to industry and history.
In recent news, 1,007-bedroom student accommodation has been approved to be built in the Titanic Quarter, which will surely bring more life to the area, as more young people move in.
Development for the waterfront has also been put into planning, with plans to build a waterfront spanning from sailor town to Ormeau. This has been described as the vision for the future regeneration of the cities waterfront with the aim to make Belfast one of the world’s great waterfront cities.
In other words, The Titanic Quarter seems to be up and coming to rival other areas of belfast. This should be reflected in the redesign of the digital experience.