Using my user based research, I determined values and qualities that were most important to the target demographic for my banking app. I used this to help come up with a name for my bank. I started by mind-mapping.
These were the first round of names I came up with. I wanted them to be fun and easy-going in tone to appeal to the younger demographic of 18-23 year olds that I was targeting.
Upon further reflection after receiving some feedback, I found that my names lacked the ability to appeal emotionally to a user. The most popular of my names, Quidly, was also currency/ location specific; which would isolate users from other regions and limit expansion into other markets outside of the UK.
Taking the feedback I received into consideration, I decided to rethink my branding. The most important things to my users are ease of use and convenience. Using these principles I decided to look into some synonyms of honesty and simplicity, to start to create a new brand identity.
To help narrow down my list I did a pros and cons chart. After some deliberation, I decided I liked Just and Clarity the best, so I moved forward experimenting with putting the two in different typefaces to see which fit the best.
